DSM Sinochem Pharmaceuticals announces its new name 'Centrient Pharmaceuticals'

Franchise India Bureau
Franchise India Bureau Dec 14 2018 - 1 min read
DSM Sinochem Pharmaceuticals announces its new name 'Centrient Pharmaceuticals'
The new name has been chosen to reflect the company's key contribution to modern healthcare.

Centrient Pharmaceuticals is the new name for DSM Sinochem Pharmaceuticals, the leading manufacturer of beta-lactam antibiotics and a provider of next-generation statins and anti-fungals. The new name has been chosen to reflect the company’s key contribution to modern healthcare, and marks the next phase in its strategic evolution following a change of ownership to Bain Capital Private Equity.

Karl Rotthier, the company’s CEO, said, "Our bold and creative new name and logo showcase our company as one which prides itself on being at the centre of modern healthcare, through our life-saving active pharmaceutical ingredients and finished dosage forms. We’re building on a rich history that began 150 years ago as the ‘Nederlandsche Gist- en Spiritusfabriek’, then Gist Brocades and more recently DSM Sinochem Pharmaceuticals. Now as Centrient Pharmaceuticals, we have an amazing opportunity to build a strong and differentiated brand in the generic pharmaceutical industry."

"The name Centrient emphasizes the way in which we operate: putting our brand promise of Quality, Reliability and Sustainability at the centre of everything we do. Since the formation of the DSM Sinochem Pharmaceuticals joint venture in 2011, we have grown strongly and consistently. Now as Centrient Pharmaceuticals in partnership with Bain Capital, we are ready for the next phase in our evolution as a global generics pharmaceutical company, able to accelerate the execution of our strategy and grow both organically and through acquisitions," Rotthier added.

Along with the new name, the company will adopt a new logo, corporate brand identity and website.

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