DKNY Kids to step in Indian market under Kids Around's roof

Kids Around, a child-friendly clothing and accessories multi store premium kids fashion brand , that showcases brands such as Hugo Boss, Billieblush, Billy Bandit, Little Marc Jacob, Carrement Beau, Karl Legerfeld kid to name a few, has decided to space out for another renowned brand, DKNY Kids in India.

Currently it is retailing in countries including Paris, Germany, Italy, Malaysia, London, Canada, Australia, Portugal, and India.

Ayad Malik, Asia Export Manager, Kids Around showed his interest in expanding the space to make room for multiple brands, where costumer can avail all the brands of their choice under the same roof. He emphasized on the growth of the market for children's fashion and luxury, which is soon going to be the most profitable retail segments in India. He also stated that kids these days have become brand conscious and prefer their own choice of brand to use, moreover the parents too are ready to shell out their money to fulfill their children’s wish.

Keeping the growing social media culture in mind, he noticed that kids are more inclined towards aping the style quotient of child artists and sometimes influenced by their peers, he came up with idea of lending out the space to DKNY.

Many foreign brands are also seeing a huge growth expansion in spending India, which is why they too are approaching retailers to club together. Soon the DKNY Kids products will be available at the Kids Around stores.