Dadha Group launches Truuth of all dietary supplements

Truuth, the first offline-online fast moving health goods (FMHG) brand for dietary supplements, has been launched in India. With the objective of fulfilling nutritional gaps, Truuth products will address wide-spread micronutrient and protein deficiencies that are resulting in a deteriorating public health profile. The company has invested 100 crore in the new venture.

Studies and surveys have found that within the Indian population, nearly 75 per cent of the people show alarming levels of vitamin deficiency while 80 per cent are considered ‘clinically protein deficient’. Poor eating habits, stressful lifestyle, harmful dietary behaviour and depleting nutritive values in foods have added to nutritional deficiency in the market.

Raghunandan S, Advisor & Investor, Vitalic Nutrition, said, “With Truuth, we aim to be the go-to brand for all dietary supplements. You can walk up to the nearest chemist and pharmacy, and buy Truuth products or order online. For now, 20-plus Truuth products are available in Tamil Nadu, Andhra Pradesh and Telangana. This also signals the start of our market consolidation plan across the region. We are targeting sales revenue of approximately Rs 350 crore in four years, and plan to fulfill our mission to expand and become the market’s largest and most valuable nutritional brand.”

Poised to transform the wellness sector in India, Truuth is the flagship brand of Vitalic Nutrition, a division functioning under the aegis of Vital Health Private Limited. Vital Health is promoted by Pradeep Dadha of the Chennai-based Dadha family. Raghunandan, who has held prestigious posts such as the CEO of Jyothy Labs and Dabur International, is an investor and strategic advisor for the brand.

Pradeep Dadha, Founder & CEO, Vitalic Health Private Limited, said: “Given the thousands of nutritional supplements available in the market, it is a challenge for consumers to select the best and the most effective. Truuth is the Indian brand of vitamin and mineral supplements you can rely upon for safety, purity and efficacy. At Truuth, we are driven by revolutionary nutrition technology.”

The Truuth FMHG range includes vitamin and mineral supplements for overall health and vitality. The affordable assortment will address the nutritional needs across age groups, including senior citizens, children – infants and minors as well as adults.