D2C Pet Care Brand Flying Fur Weaving a Furry Tale with its on-the-go Grooming Services
The pandemic caused by Covid-19 has had a serious impact on the mental health of people globally. The restricted lifestyle caused by a series of complete and partial lockdowns throughout 2020 and even 2021 has seen increased mental health-related issues leading to depression and anxiety across segments of society in India and in such times, pets have emerged as widely accepted pacifiers that offer emotional support and sense of purpose. In fact, there has been a spike in the adoption of pets across India and this has ultimately resulted in growth in demand for pet grooming and related services.
Pet ownership is also increasing owing to rising disposable income largely in the middle class, more nuclear families, rapid urbanization, and the changing attitude of people towards humanizing pets as part of the family.
According to a report, puppy and kitten adoption rates during the lockdown have gone up more than 50 percent and 40 percent respectively, and this is driving revenue growth in the pet care and pet supplies segment and these are now emerging as a potential industry.
According to Global Market Insight and Euromonitor, though the Indian pet care industry is estimated at less than 0.8 percent of global industry valued at US$ 190.1 billion in 2018, it is among the fastest-growing markets, with a projected CAGR of about 17 percent in comparison with a global rate of 5.2 percent.
Furthermore, a Petex India 2021 report said that the pet care market in India is expected to grow at 14 percent annually to become a US$ 490 million (Rs 33,000 million) market by 2022.
The market potential has encouraged players in the segment to invest in innovative offerings and services across channels, and Flying Fur is one such innovative pet care brand, founded by Jessica Madan and Lakshya Sawhney in 2016, that offers grooming services to pets, on the move.
Jessica Madan, CEO & Co-Founder, Flying Fur, says, “The Indian pet care industry has rapidly grown over the past years, especially during the Covid times. The number of pet parents has significantly increased along with the humanization of pets, which has led to an increased sense of health and wellbeing of the pets. The pet market is growing at a 14 percent annual rate and is expected to touch US$ 490 million by 2022 in India. Flying Fur is a mobile pet grooming service, for all the pet parents, who want the best for their pets and also the convenience. Flying Fur grooming vans come to your doorstep and the grooming is done by our trained groomers inside the van. Our vans are equipped with state-of-the-art equipment including a spa tub, grooming table, hot and cold water, and air-conditioning. The idea is to give utmost comfort and quality to all our fur babies and their parents.”
Pamper on the Move
Flying Fur offers a complete range of services – from bath and dry, full-body haircut, nail clipping, teeth cleaning, ear cleaning, sanitary clipping, paw massage, mouth spray, spritz of perfume, etc.
“Our mobile salon is equipped with hot and cold running water for a comfortable bathing experience, heat and air for easy drying, a full-sized tub, and an adjustable grooming table. We provide personal, uninterrupted attention for you and your pet in a quiet, stress-free setting. Our mobile salon offers a safe, sanitary and healthy environment where pets are never put in crates or cages. A mobile salon is perfect for senior pets, pets that experience car sickness, or suffer separation anxiety. All our mobile vans are fully cleaned and sanitized after each service to ensure complete safety and proper hygiene. Our average ticket size is somewhere around Rs 1,600,” maintains Jessica Madan.