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D2C Feminine Hygiene Brand Sanfe Onboards Radhika Apte as its Brand Ambassador

Indian Retailer Bureau
Indian Retailer Bureau Sep 15 2021 - 2 min read
D2C Feminine Hygiene Brand Sanfe Onboards Radhika Apte as its Brand Ambassador
This collaboration will allow Sanfe to relate and connect to women as their 'all-time companion' for their different body needs without hesitation.

Feminine hygiene, and intimate skincare brand Sanfe has onboarded actor Radhika Apte to join them to be the voice for women to be able to make a choice for their intimate and hygiene care.

Being unapologetically vocal for the right issues and causes as well as her bold outlook makes Radhika Apte a perfect fit for being the face and voice for Sanfe. Since its evolution, Sanfe as a brand strives to encourage women to own their feminine form with pride and take good care of it inside and out. An encouraging voice like Radhika’s will help women choose Sanfe for their various silent and unnoticed, often unserved concerns.

This collaboration will allow Sanfe to relate and connect to women as their ‘all-time companion’ for their different body needs without hesitation.

Radhika Apte said, “Women today are openly acknowledging body positivity and confidence. This change is further fuelled by Sanfewhich offers the choice of quality products and solutions across a women’s body cycle. I applaud the insight and resulting range of products Sanfe has to offer which provide solutions to what we all needed but never thought to demand.”

Excited about bringing Radhika on board, Harry Sehrawat, Co-Founder, Sanfe, said, “Having Radhika Apte on board gives us a sense of great confidence that we are on the right path towards being that solution to several silent needs of women. We visualise a modern world where women can openly choose to take care of their needs themselves and Radhika embodies that woman who our community of women can take inspiration from.”

With Radhika, Sanfe will be focusing on raising awareness on the importance of feminine intimate skincare, health, and sexual hygiene.

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