Cure.fit introduces sportswear brand Cultsport

Cure.fit, the health tech startup, has introduced a sportswear brand Cultsport. Beginning at Rs 800, the brand is now available on the cure.fit app and website.

Cultsport is offering apparel that is functional for workout formats such as running, field training and gym.

Shamik Sharma, Head of Cultsport, said, “We are excited to launch Cultsport, a premium sports and workout gear from the house of cure.fit. Cultsport is aimed at the Indian fitness enthusiast; it not only packs the latest performance characteristics but also looks great.”

Cure.fit, the integrated platform, has four verticals, including eat.fit for meal box delivery, mind.fit for mental wellness, cult.fit for the gym and physical workout chains and care.fit that offers online doctor consultations.

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