970*90
768
468
mobile

Crofarm brings India's 1st social commerce model to connect consumers with farmers via resellers

Vaishnavi Gupta
Vaishnavi Gupta Jun 02 2020 - 2 min read
Crofarm brings India's 1st social commerce model to connect consumers with farmers via resellers
Crofarm aims to build a scalable demand-led end-to-end supply chain for fresh produce operating at 35% gross margin.

Crofarm forayed into business-to-business-to-consumer (B2B2C) space and has launched the platform Otipy, India's first social commerce model to connect consumers with farmers through resellers. India's fastest growing farm to fork agritech start-up Crofarm has raised Pre-Series A funding of $1 million led by Smile Group.

Varun Khurana, Co-Founder & CEO, Crofram, said, “We are a technology-enabled gateway for businesswomen, end consumers, and farmers providing them access to fresh produce. Crofarm uses its robust demand-driven supply chain network to bring the best of the farm products that are 100% chemical-free to the consumers.”

He further added that Crofarm is targeting the large market with a broken supply chain but a scalable demand led-model. We aim to bring a fundamental change in the lives of our partner resellers (generally women), consumers and farmers at large.

Crofarm, with its recently launched platform Otipy, aims to build a scalable demand-led end-to-end supply chain for fresh produce operating at 35% gross margin, a first of its kind in India, mainly to help businesswomen to sell fresh produce to their community and earn Rs 20,000-60,000 per month in the process. To achieve this, the agritech start-up works closely with 500+ partner resellers (mainly women) across Delhi-NCR and is already serving over 50,000 consumers. Further, it aims to expand its existing portfolio and gain a large share in the NCR region. 

The platform offers an extensive product catalogue of fresh, hygienic and chemical-free on-demand fruits & vegetables from the farm, which is usually 30% cheaper than the market. The company also facilitates on-demand harvesting as per predicted demand and ensures that the produce reaches the same day to the distribution centres. It leverages AI-based demand prediction by taking into account the historical data to procure the produce and uses customer relationship management tools built on Whatsapp to efficiently manage consumers-platform interactions. The platform also makes sure that farmers have complete transparency of point of sale (POS) and payments.

Subscribe Newsletter
Submit your email address to receive the latest updates on news & host of opportunities
Entrepreneur Magazine

For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you

or Click here to Subscribe Online

Newsletter Signup

Share your email address to get latest update from the industry