?Colgate-Palmolive reduces prices of toothpastes, toothbrushes by 9%

FMCG major, Colgate-Palmolive (India) has reduced prices of toothpastes and toothbrushes by 8-9 per cent to pass on the GST benefits to consumers.

The revised prices are effective for all shipments from July 1, the Colgate-Palmolive (India) (CPIL) said in a statement.

The company in a statement said, "GST has enabled Colgate-Palmolive (India) to extend to its consumers the benefits of reduction in MRPs by 8 to 9 per cent, for the key categories of toothpastes and toothbrushes."

CPIL is working with its trade partners to facilitate an orderly transition in prices.

It added, "The revised prices are effective for all shipments starting the 1st of July, 2017."