Cinste Fresho looks to expand PAN India via franchising
Cinste Fresho is planning to expand its footprint on PAN India scale with the help of franchising. The company operates through the FOCO model (Franchise Owned-Company Operated).
Fresho was launched with an aim to offer fresh and hygiene food to all without budget constraint. It is all about fresh, simple & hygienic food with comforting ambience.
Amit Nigam, Founder & MD, Cinste Ventures, said, “Our brand Fresho was started with the notion of serving quality and affordable food. We had our office in an industrial area, where there was no proper food joint. Working class people were eating from road-side carts, where the foods were prepared in unhygienic condition and in cheap oil. So, that’s how the Fresho was conceptualized, that can provide good food in a hygienic environment at almost the same price.”
“The products in our menu range around Rs 50-60. So, that’s how we differentiate ourselves from the competition. We provide quality food at the price of food available at road-side carts,” he further added.
Fresho has achieved the highest quality standards in food and service industry without affecting menu prices with the help of Experienced Chef, Kitchen staff an excellent vendor. Its exclusive menu range includes Thali, Chinese, Meal, Combos, Appetizers, Breads, Snacks and Chillers.