ChileNut Launches Campaign for Chilean Walnuts in India
ChileNut launched a promotion campaign for Chilean walnuts in India. An Event has been held for the same in the presence of Juan Angulo, Ambassador of Chile to India, Edmundo Valderrama, President, ChileNut, and Marcela Zúñiga Alegría, Trade Commissioner of ProChile. Sumit Saran, In-Country Marketing Representative for Chilean Walnuts and Chef Sanjeev Kapoor were also present at the event. ChileNut, the growing and exporting association of walnuts, is helped by another authority named ProChile engaged in promotion of the same.
The programme started with a welcome message provided by Sumit Saran. He said that he can foresee very good results of introducing chilean walnuts in India. He mentioned that the demand is continuously rising due to good quality and taste. “Chile will have an important role as the production of walnuts in Chile is 100 per cent counter seasonal to Indian walnuts and also to other northern hemisphere walnut origins that are supplying to the market. The harvest of Chilean walnuts happens in the May-July period and the walnuts are available in India, August onwards, perfectly in time for our festive period. We have chalked out an extensive trade and media strategy to take this clearest and the freshest walnut to discerning Indian consumers across the country. These walnuts are available both with retailers and on e-commerce platforms,” Saran added.
Then, Ambassador of Chile to India, Juan Angulo, launched the promotion campaign. He said, “Chile and India are strategic partners and the two countries are working closely to enhance bilateral trade. Chile being in the southern hemisphere perfectly complements the Indian walnut production period. This counter seasonality allows Indian consumers to try out fresh Chilean products when supplies from other origins are unavailable.” He also highlighted the features of Chilean walnut, like its extra-light colour, freshness and its high yield. He said these walnuts will be easily available in India.
Edmundo Valderrama, President, ChileNut remarked “Chile is the largest exporter of walnuts in the southern hemisphere and second largest globally. Chilean walnuts are being exported to over 70 countries and India is one of our fastest growing markets.”
Marcela Zúñiga Alegría, Trade Commissioner of ProChile, New Delhi said that “Chile has unique natural conditions that allows it to grow very high-quality walnuts that are renowned across the globe. The Andes to the east, the Pacific Ocean to the west, the Atacama Desert in the north and Antarctica in the south provide natural barriers to Chile and guard the orchards from any harm. Indian consumers love the taste of these walnuts that are preferred across the world,” she added.
Chef Sanjeev Kapoor said that we must understand the value of products that are available locally while looking for all the delicacies of the world. He mentioned it is humans who fight for borders and things while different ingredients in the same plate do not fight. He then demonstrated a healthy sweet dish recipe featuring Chilean walnuts. He spoke about the high quality of Chilean Walnuts and how consumers should make it a part of their daily diet.