Celebrity management firm Kwan Entertainment forays into China
Celebrity management firm Kwan Entertainment has entered into China in partnership with local company E Stars Films.
Kwan has signed an exclusive, long-term business association with Allen Liu, CEO of E Stars. He distributed films like ‘Dangal,’ ‘Secret Superstar’ and ‘Bajrangi Bhaijan’ that became hits in China.
Madhu Mantena, Co-Founder of Kwan, said, “We could have not hoped for a better partner than Allen, who has tirelessly worked for expanding the Indian film market in China for the past 5 years.”
Vijay Subramaniam, CEO, Kwan, added, “The growth of Indian entertainment in China cannot be ignored. The opportunities for Indian talent that Chinese businesses offer are also usually more lucrative. It became a natural step for us to follow these opportunities and ensure we help our clients capitalise on them effectively.”