Canon plans to expand its 'Business Imaging Solution Lounges' for B2B buyers
Canon is looking to expand the number of its 'Business Imaging Solution Lounges' (BISL) to 15 this year. The company’s move is aimed towards showcasing its technology and offering solutions to small and medium enterprises buyers.
Canon has about 250 Image Squares across India for the consumer segment. It is piloting a similar model for its B2B offerings and has six BISLs presently. These BISLs are located in Delhi, Ahmedabad, Bengaluru, Chennai and Raipur.
Kazutada Kobayashi, President and CEO, Canon India, said, “We are looking at 15 BISLs by the end of the year. These lounges, being operated by its franchise partners, will offer devices and solutions to small and medium businesses (SMBs).”
Canon India has recently introduced new ink tank printers, priced Rs 14,299 onwards, under its PIXMA G-Series portfolio. With this launch, the company targets to capture 25% market share in the ink tank category.
Tamaki Hashimoto, Group Executive of Consumer Inkjet Group and Executive Officer of Canon Inc, stated, “India has witnessed a rapid growth in the inkjet business for the company. India has been one of our top priority markets for expansion. Our learnings from the business in India provides us an immense opportunity to nurture our new products.”
“I am optimistic that the launch will further enhance our presence in India, and increase our market share to 25 percent in the ink tank category,” Kobayashi added.