Byju's looks to expand footprint in global English speaking markets
Bengaluru-based education and learning app Byju's is planning to expand in international English speaking markets. Recently, India’s fastest rising tech start-up has replaced Chinese smartphone brand Oppo as the sponsor of the Indian national cricket team till 2022.
Byju’s is making plans to roll out its platform internationally in English speaking markets like the US and the UK. The app will have content curated especially for those markets.
Atit Mehta, Head of Marketing, Byju's, said, “It is time we make our presence felt globally and market ourselves well in the international space too. Plans have been finalised to roll out our platform internationally in English speaking markets like the US and the UK. Since our app here is dedicated to the kind of education system India has, we will be curating completely different content for the global markets as per their curriculum pattern and requirements.”
Byju's had already embarked on its global journey with international associations. The company has rolled out the Disney BYJU’S Early Learn product in the Indian market, created for children, aged between six and eight.
“We wanted to make conceptual learning a popular practice among students so that they develop a natural knack for a subject and the process of learning becomes easier for them. The entire founding team of Byju’s has an education background. We put in the best to stitch content that would be relevant and promote conceptual learning. Tech was an enabler indeed and the right kind of marketing mix made us a household name with our app having 35 million downloads,” Mehta stated.