Byju's aims to launch learning programmes in regional languages in 2019
Byju's, which focuses on the K12 segment, is looking to introduce its learning programmes in regional languages in 2019. Through this move, the company aims to penetrate deeper into the regional market beyond metro and tier one cities and enhance user adoption.
Byju Raveendran, Founder and CEO, Byju's, said, "We are working on creating learning programs in regional languages like Marathi, Gujarati, Malayalam etc., and we plan to roll them out within 2019."
Facebook's Mark Zuckerberg-backed e-learning startup has more than 30 million students registered on its app, out of which 2 million are the paid subscribers.
"It is encouraging to see increased adoption and high engagement from more than 1,700 towns and cities in the country, but there is still a long way to go," Raveendran stated.
He further added, "Products in Hindi were launched recently to accelerate our growth and reach. The availability of our programs in multiple vernacular languages will make quality learning accessible for children in every nook and corner of the country."