Franchise India Holdings Limited in association with Indian Franchise Association has once again organised the mega multi-city event ‘Business Opportunities Aapke Ghar’ (BOAG). This has been done after witnessing the success in phase one of the BOAG. The second phase of BOAG has been launched in four major cities of Varanasi, Allahabad, Kanpur and Lucknow from April 21st to 25th, 2010.
This unique seminar-cum-exposition has been designed keeping in mind the market potential existing in tier II and tier III cities. BOAG comes as a solution offering not just a cost effective medium but also a time bound development. The show has already become a successful platform for the brands ready to franchise from various sectors to come under one roof to showcase their opportunities to the investors.
The feedback received from both participants as well as from the visitors/ local business buyers of the BOAG event held in March 2010 had been very encouraging. Similarly, the events of Varanasi and Allahabad held on April 21st and 22nd 2010 was a great success. Varanasi witnessed approximately 350 visitors and Allahabad about 300 visitors. The company is expecting a good response from states of Kanpur and Lucknow where the event will be held on April 24th and 25th, 2010.
The one day show will hold three exclusive platforms:
Opportunity Seminar: Every participant company will be offered time slot for an ‘opportunity seminar’ for perspective entrepreneurs looking for business opportunities.
Catalogue Show: BOAG event also organised a catalogue show for the companies who are interested in offering their opportunities to the visitors through their franchise kit and brochure.
Discovery days: Franchise India also includes ‘discover days’ wherein franchise coaches will discover right franchise opportunities for the visitors.
Franchising industry is a Rs 68, 000 crore industry and is growing at a rate of 30 – 40 per cent. This growth has been specially observed by the B and C class cities. The success rate of franchise business in India is around 85 per cent which ensures the emergence of frequent business opportunities in the near future.
