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BMW India continues expansion of its dealer network

Franchise India Bureau
Franchise India Bureau Oct 03 2019 - 1 min read
BMW India continues expansion of its dealer network
The new dealership is spread over 6,500 sq ft, displaying up to 8 cars based upon the signature ‘Urban Street Display’ concept and sales lounges close to the display area.

BMW India has roped in Infinity Cars as its third dealer partner in Delhi NCR. This dealership is headed by Pooja Choudary, Dealer Principal of Infinity Cars.

Rudratej Singh, President and Chief Executive Officer, BMW Group India, said, “Our dealerships play an important role in presenting our customers and prospects an insight into our premium products, best-in-class services and personalised experiences. We are delighted to appoint our trusted partner - Infinity Cars as our third dealer in the Delhi NCR market.”

“We are confident that their customer-centric focus and understanding of luxury market trends will play a vital role in growing the circle of Sheer Driving Pleasure in the region,” he added.

The new dealership is spread over 6,500 sq ft, displaying up to 8 cars based upon the signature ‘Urban Street Display’ concept and sales lounges close to the display area. The showroom will house an Experience Zone featuring Virtual Reality and other digital solutions, bringing customers face-to-face with the latest experiences.

Pooja Choudary, Dealer Principal, Infinity Cars, stated, “Working with BMW for over a decade has been a very enriching experience. It is an exciting opportunity for us as BMW symbolizes dynamic forward moving people and is among the most coveted premium brands in India. We are delighted to extend our reach towards our valued customers and prospects in Delhi NCR and are fully committed to this partnership and look forward to exciting times ahead.”

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