BlueStone to open 200 brick-and-mortar stores by 2021

India’s leading fine jewellery destination, BlueStone is planning to launch 200 brick-and-mortar stores by the year 2021 in order to make it more accessible.

BlueStone has forayed into the offline market by opening 6 brick-and-mortar stores alone in 2018. The brand has taken over Delhi, Mumbai, Chennai, Hyderabad, Chandigarh and Mohali successfully. It is now ready to start more such premium stores across top metropolitan cities. 

The leading online jewellery portal has signed up with multiple franchise partners. In a bid to ramp up the expansion, the brand is also inviting entrepreneurs who are eyeing at investing in successful franchising opportunities.

In its first phase of expansion, BlueStone will open stores with the size of 300-1000 sq ft in prime locations/malls in top metros, including Delhi, Mumbai, Bangalore, Hyderabad and Chennai. Presently, the cost of investment is around Rs 1.5 Cr with a return on investment ranging between 18-25%.