Baskin Robbins is all set for make over
Baskin Robbins India is all set for revamping itself with an array of initiatives that would reassert its position as a brand where fun is unending. The brand has started ‘We make people happy campaign’, according to which it has revamped its brand logo, has added new store elements and new menu with new product offerings. Baskin Robbins has also slashed the price of flavor of the month.
The brand has spread across the country with more than 400 outlets in over 90 cities. In spite of the fact that Baskin Robbins has seldom indulged in hardcore advertising activities, the brand still enjoys top of the mind recall simply because of the addictive flavours and exciting offers.