AYUSH ministry aims to triple market share of its medicines and services in 5 years
AYUSH ministry is aiming to triple the market share of its medicines and services in the next five years to $10 billion.
As per a recent study by the Confederation of Indian Industry (CII), the current market share of AYUSH medicines is $3 billion.
Vaidya Rajesh Kotecha, AYUSH Secretary, said, "We are looking at increasing it to USD 10 billion. The ministry is taking initiatives to popularise Ayurveda in India and overseas."
"Due to the resurgence in the global demand for AYUSH and herbal products, the total value of export of such products has increased to form USD 354.68 million in the year 2014-15 to USD 401.68 million in the year 2016-17 in the global market," he added.