Avanta India Launched #OwnYourDreamOffice Campaign For Start-ups And Freelancers

Sapna Bhardwaj
Sapna Bhardwaj May 27 2022 - 3 min read
Avanta India Launched #OwnYourDreamOffice Campaign For Start-ups And Freelancers
Office leasing in India grew 97 percent YoY to 11.4 mn sq ft in Q1 2022 as per CBRE, a global leader in commercial real estate services and investments.

Not just the big MNCs, but India’s growing start-up and freelancer community can also find their dream space in Delhi-NCR. Avanta India, the leading provider of managed offices and co-working spaces to large corporations has launched the #OwnYourDreamOffice campaign curated for start-ups and freelancers. The company will provide tailor-made office spaces as per their need.

The company is planning to aggressively market it via a multifaceted campaign across the radio, web, and OTT platforms. Avanta India will also consider other media platforms to reach out to the community. The radio jingle is ready and the creative team is working on another advertisement as well.

Nakul Mathur, Managing Director, Avanta India said, “The start-up and freelancer community in India is thriving at a spectacular pace. When it comes to office leasing, they have their specific needs. Paying special attention to their requirements, we have crafted custom packages for them under the #OwnYourDreamOffice campaign. Now we will be aggressively marketing this campaign across numerous media channels to create the right buzz in the market. Besides running advertisements on Radio, we will also use new age media platforms such as OTT and social media. We wish that every start-up or freelancer should find a dream space to operate.”

Avanta India’s radio marketing campaign is directed toward a range of start-ups including but not limited to techpreneurs and data analytics platforms. Likewise, Avanta has served more than 1500 corporate houses with office space. Its clients range from Fortune 500 companies, renowned international and national companies, now want to reach out to India’s growing army of freelancers across the technology, marketing, and professional service segment. It has properties in Delhi-NCR at Saket, Connaught Place, Nehru Place and sec-30 Gurugram.


Market Overview Of Office Space And Office Leasing In India

India is one of the fastest-growing markets for office spaces in the world, driven by rising demand for office rentals, emerging flexible office spaces and growing start-ups and IT sector. The need for commercial office spaces will be fuelled by increased GDP growth, as several sectors will outperform once they reach full capacity.  

According to JLL India, in the first six months of 2021 (January-June 2021), new supply of office spaces in India reached 25.11 million square feet sq. ft., an increase of 75 percent YoY, across major cities like Delhi-NCR, Mumbai, Bengaluru, Pune, Hyderabad and Chennai, due to improved confidence of realty companies for recovery of the workspace demand.

In the second half of 2021, Mumbai remained to be the most expensive city for rental office space in India, at a monthly rate of 107 Indian rupees per square feet. Nevertheless, Mumbai recorded a decrease by eight percent in comparison to the second half of 2020. In the city of Hyderabad, the costs for office space rent remained stable at a much lower price than in Mumbai.

According to Colliers, demand for office leasing in Asia-Pacific (APAC), including India, is significantly driven by tech firms, which account for an estimated 20-25 percent of the total demand for leased office space over the next five years.

Bengaluru ranks among the top five markets providing solid infrastructure and available talent for occupiers and is well-placed to provide future developments and investment prospects for proprietors. Hyderabad is also emerging as a new tech centre and enhancing prospects of real estate growth in India. Also, in terms of tech occupiers, Delhi-NCR’s micro-markets of Noida Expressway and Golf Course Extension Road in Gurugram have been showcased among the top 10 evolving submarkets in APAC.

Office landscape in India is dominated by the business process outsourcing (BPO) sector. According to the Colliers report, post COVID-19, the market is expected to register growth in space at 100-120 sq. ft. per person.

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