Anushka Sharma becomes new brand ambassador for Colgate active salt

FMCG giant, Colgate-Palmolive India, has announced Bollywood actress Anushka Sharma as the new brand ambassador for Colgate Active Salt toothpaste.

In a statement, the company said, "The actress will be seen in new TV advertisement essaying role of a reporter promoting the product."

Eric Jumbert, Marketing Director, Colgate-Palmolive India, said, "Colgate Active Salt is known for its modern, assertive, smart and confident image hence we are extremely excited to bring on board Anushka Sharma who perfectly personifies the brand."