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Amazon India Commits To Digitising Local Businesses In UP

Opportunity India Desk
Opportunity India Desk Jul 04 2022 - 4 min read
Amazon India Commits To Digitising Local Businesses In UP
The MoU was signed in presence of Yogi Adityanath, Chief Mninster of Uttar Pradesh at the Loan Mela event at Lok Bhawan Auditorium Lucknow.

Amazon India has announced several initiatives to digitally enable lakhs of local stores, entrepreneurs, traders, artisans and weavers across Uttar Pradesh (UP) and help them grow their business by selling to customers across India and the world. 

Amazon India signed two MoU with Micro, Small and Medium Enterprises and Export Promotion, government of Uttar Pradesh.  As part of the two MoUs, Amazon will train and onboard MSMEs from the state on its Global Selling programme and help them export their unique made in India products to customers in over 200 countries and territories across the world.

The MoU was signed in presence of Yogi Adityanath, Chief Mninster of Uttar Pradesh at the Loan Mela event at Lok Bhawan Auditorium Lucknow.

Additionally, it will focus on bringing sellers registered under the one district one product (ODOP) programme on Amazon.in and help them serve customers across India. He also officially launched Amazon’s first Digital Kendra in UP to accelerate digitisation of local stores and small businesses in Kanpur and nearby areas at the same event in presence of Navneet Sehgal, IAS, Additional Chief Secretary, Micro, Small and Medium Enterprises and Export Promotion, Government of Uttar Pradesh and Chetan Krishnaswamy, Vice President, Public Policy, Amazon India.   

Yogi Adityanath, CM, Uttar Pradesh said, “Digitising small businesses and boosting exports from the state are key focus areas for us and I would like to commend Amazon for launching initiatives that are aligned with our priorities. Our state departments will work closely with Amazon for the benefit of lakhs of entrepreneurs across Uttar Pradesh. I believe that initiatives like these can help them grow their business and also contribute to growing our state’s economy to USD 1 trillion by 2027. We are committed to making Uttar Pradesh an attractive business and investment destination.”

Manish Tiwary, Country Manager, India Consumer Business, Amazon India said, “Our approach at Amazon has always been to use technology to empower local stores, entrepreneurs and small businesses across India to scale up their business, catering to customers anywhere in India and the world using ecommerce.”

With this association with the government of Uttar Pradesh and under the guidance and leadership of Yogi Aditya Nath, we aim to help lakhs of local businesses in the state to benefit from technology adoption and become digital entrepreneurs. These initiatives reflect our commitment to digitise 10 million small businesses including local stores and enable $20 billion in ecommerce exports from India by 2025."

Navneet Sehgal, Additional Chief Secretary, MSME and Export Promotion, Government of Uttar Pradesh said, “The role that technology has played in the growth of trade and commerce is undeniable, especially in the COVID era. We’ve witnessed how digitisation has supported MSMEs across the country by increasing their efficiency, efficacy and profitability. This association with Amazon will accelerate the digitisation of lakhs of MSMEs and boosting exports from Uttar Pradesh , while promoting entrepreneurship and innovation.”

Amazon Launches Its First Digital Kendra In Uttar Pradesh


Amazon India has opened its first Digital Kendra in Uttar Pradesh today in Barra 2 area of Kanpur. Amazon Digital Kendras are brick and mortar resource centres that will help digitize lakhs of local stores and small businesses from Kanpur and nearby areas and bring the benefits of ecommerce closer to them.

It will provide them the opportunity to learn about benefits of coming online and avail a range of third-party services such as shipping and logistics support, cataloguing assistance, digital marketing services, GST and taxation, support to kick start their journey towards being digital entrepreneurs. Amazon India engages with local partners to set up and manage the Digital Kendras.

 It provides local partners additional revenue streams while playing an integral role in creating greater awareness and understanding of e-commerce, understanding the exports markets, and offering local stores and entrepreneurs the tools to grow their business. They can also avail onboarding services if they are interested in registering as sellers on Amazon.in or engaging with other Amazon programs such as Amazon Global Selling, Amazon Pay, Amazon Karigar, Amazon Saheli ‘I Have Space’, ‘Amazon Easy’ amongst others.

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