adidas Unveils First Sports Tech Hub Office in India

adidas has launched the adidas India Tech Hub office in Gurugram, New Delhi. The Indian tech hub presents a unique value for adidas, attracting and developing top tech and engineering talents to work on adidas products and initiatives.

adidas India Tech Hub office will be the home to a local marketing organization and one of the global engineering tech hubs.

Markus Rautert, Senior Vice President (Technology Enablement), adidas, said, “Another big milestone in our ambition to become a digital sports company, our Tech Hub in India finally opened the gates in the vibrant city of Gurugram.”

Neeti Sharma, Senior Manager for Sales Academy, adidas, asserted, “Adidas has continued to give opportunities to create something new, empowering and entrusting me with greater responsibilities.”

This new tech hub will create a lot of employment opportunities for people with tech knowledge who also have a passion for sports.

Neha Saluja, Director of Engineering, adidas, added, “Coming to office continues to be voluntary this year. Begin 2022, we have announced 60-40 WFH mode to ensure our people have a healthy balance of focussed time vis-à-vis face time.”