970*90
768
468
mobile

Accor launches new lifestyle brand 'TRIBE'

Franchise India Bureau
Franchise India Bureau Mar 08 2019 - 1 min read
Accor launches new lifestyle brand 'TRIBE'
Accor has created this new brand in response to a fact that travellers seek a high-quality hotel experience at an affordable price.

Accor has unveiled 'TRIBE', a new lifestyle brand in the midscale segment, expanding its portfolio. Accor has created this new brand in response to a fact that travellers seek a high-quality hotel experience at an affordable price.

TRIBE is aiming to surprise travellers with an original, exciting and carefully curated offer focusing on style rather than price. The brand reshapes the traditional hotel experience, which enables guests to live, work and play in contemporary interiors.

The new 'TRIBE' concept has a flexible and unique model. It is targeting an international clientele of regular travellers.

Gaurav Bhushan, Chief Development Officer at Accor, said, "The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai Bangkok. It will be making its debut in 150 international destinations by 2030."

Subscribe Newsletter
Submit your email address to receive the latest updates on news & host of opportunities
Entrepreneur Magazine

For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you

or Click here to Subscribe Online