A Big Store for Little Ones, 'FirstCry' Has Gotten a Place in the Top Franchise 100 Brands List

A few years back, kids’ fashion did not really exist as a concept in India. The choices for baby products in India were limited and parents had to rely upon their trips abroad to getthings like clothes, shoes and accessories for their new-borns and toddlers.

Seeking a solution of this problem, Supam Maheshwari, discovered an opportunity to create a platform that made him conceptualise FirstCry.com.

FirstCry is now known to be one of the largest baby and kids products’ brands in India. ‘A Big Store for Little Ones’ as they say it, FirstCry has secured a place in the Top Franchise 100 brands’ list and is all set to reach the zenith of success via franchising.

FirstCry Creating Milestones

When FirstCry first came into existence, it started off as a first online venture into the baby and kids products’ marketplace. Prior to FirstCry, the market was only offline. Gradually,the brand gained recognition and respect in the market, and the brand decided to go offline too.Today, FirstCry has become one of the largest shopping platforms to have online as well as offline stores across the country.

At its initial stage, FirstCry operated on an inventory-based model and they used to ship their products across the country from their different warehouses in Pune, Delhi, Bangalore and Kolkata. After a few years, the company started to add retailers to sell their products on FirstCry and gave opportunities to the local retailers to showcase their products at one of the biggest platforms in the marketplace.

Franchising Overview

Formed in 2010, the company started its journey as an online retailer and also introduced offline retail in 2011. It has a robust presence in the online as well as offline space.

“The most important factors that have made FirstCry such a huge success include a highly motivated and professional team, clarity of vision, clear goals and brilliant execution of all the milestones – together they have contributed to the company’s growth”, says Supam Maheshwari, its founder and CEO.

“Many of our franchisees started with one store and now have multiple stores as they learnt the business and have enjoyed our partnership,” Maheshwari adds.

Franchise 100

The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast; and can act as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.