6 Steps for Successful Photography Business in India

Abhishek Kumar Singh
Abhishek Kumar Singh Jul 27 2021 - 5 min read
6 Steps for Successful Photography Business in India
Earning with photography is not easy and neither less, but reading this article you will be able to understand the basics behind photography business.

Are you a photographer looking for a job or business opportunity; or a person in love with photography? If you have enough knowledge in this field, you can easily start a business and be your boss. You can provide opportunities to other and earn good amount by doing so. Do you know how much an Indian photographer makes per annum or season? Well it is something unexpected. Earning with photography is not easy and neither less, but reading this article you will be able to understand the basics behind photography business. We will tell you what are some crucial steps to take for making you business successful.

Why is photography needed?

A 2019 published report says, “In India, only 34.4% of population use the internet”. The use of the internet has heightened the demand for photographers in the modern world. It took photography on another level. People just scan through the internet and leave if they don’t find it catchy. Good quality image and graphics always helps to catch up the attention of the human brain. Companies, brands and even people want to get attended by more and more people. That’s why everyone needs a photographer. Only experts can help out people in gaining attention and followers. Brands need them to make their products look good. Photographers are also needed for capturing good memories.

How to Start Photography Business

No business can be done by investing some amount and sitting back. Photography is also the same. As we all see; it’s a skill and if you put your effort into it, and it will give your a favourable result. Photography is all about how much you satisfy your client and what you do for making new clients. Customer satisfaction always helps you in embellishing and stabilizing yourself. Here are some steps that need to be followed during your journey.

1.Decide Your niche

A photographer should decide on at least one niche in which he wants to pursue. To get into this business, you must decide what you are going to do. Photography is of many types and you should go with your personal choices as well as market demands. Below are some of the most common niches of photography:

  • Product photography
  • Portrait photography
  • Wedding photography
  • Travel photography
  • Landscape photography
  • Wildlife photography

2. Build a Good Portfolio

If you are already doing photography as a part-time or full-time job, you might have heard about a portfolio. A portfolio is like a bag that contains all your information (required to make clients). The portfolio should be made for making new clients. A good portfolio always represents a good photographer. There are many website and software across the internet that does the job perfectly. We will suggest you roam across the internet and find the best one for you.

These are some niches of photography and you can choose and go further into them.

3.Do Proper Financial Planning

Financial planning is very important as any other planning. In starting, your business you must keep that in mind that it can seriously make or break your economic balance. Earning is nothing if spent well. You must learn where and how much to spend in order to make yourself more and more independent.

4. Search a Location

Market research is the most important factor for any business. If you are going to start photography as a business, you must figure out some details about your area and market:

  1. What is the probability of getting a good customer base there?
  2. Is a good photographer needed in your desired area?
  3. What is the market demand as per your business approach?
  4. Will you be able to get back the investment after putting efforts and time there?
  5. What are the chances of success?

If you get three answers negatively then look for other areas. If one or two negative answers you can still think. When you find all the answers in a satisfactory direction you can start your business.

5. Get Certified as Professional

Photography at bigger level needs some certification. You need a licence or permit from the authorities to click picture in public or even if you are a wedding or product photographer you need to have some documents explaining you authenticity. You also sometime need to get a business insurance and insurance for your gears (Camera and accessories) that will help you in long term.

6. Go with the Flow

When you deal on the ground, market flow matters a lot; and it is very important to go with the flow. As a photographer, you should always keep an eye on what is trending and how the trend can be used. Modern-day photographers use their experience to modify and express the surrounding. You also should understand how to create stories out of one frame.


By putting adequate amount of effort and time, you can also establish yourself as a good photographer. In addition, doing what you like will give you some extra peace. Photography earning can be different as per you niche and you can always learn something new.



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