5 Tips for budding restaurateurs to scale up amid the pandemic
Clouds of COVID pandemic are yet to part, this crisis forced businesses to push or even put off growth plans. We see a huge challenge, but if we change our perspective, we also see a way to overcome this challenge. We see opportunity. The path might be a little twisted but with smartness and steadfastness one can progress even in difficult times. There is no bad time to think about the future and act on creating your success.
Yes, there is a way to scale up and grow during this tough scenario. If one wants to grow in the current dynamics one needs determination, but most of all one needs a fresh perspective. Do a thorough research of the changed landscape, study emerging trends and hit the chalking board to map out your growth strategy. Don’t be hesitant to begin your growth journey, just keep in mind a few points:
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Hybrid is the magic spice - in the transformed scenario there is no set recipe for success. One needs to make their own unique operational framework - catch the pulse of customers, research, be experimental, take calculated risks and design your distinctive solution. While new things and ways sound exciting, don’t get confused or fazed by them. It is critical to know what you can do best and work with your strengths. Put your core expertise in the middle and then build the best hybrid system to deliver it effectively to your customers.
Use the power of technology - there are numerous ingenious innovative technology solutions which are capable of addressing the special requirements of restaurant and hospitality businesses, invest in the right solutions. Use technology to build internal efficiency and to expand your business reach. Digitise communication and marketing modules to make it more relevant and customised for your target customers.
Optimise resources - when one plans to scale up it is important to revisit the current operations. Study every function and analyse every aspect, restructure and update to optimise resource usage be it real estate, inventory, financial resources or human resource. But do not make changes at the cost of quality.
Build partnerships and growth avenues - Understanding the changed perspective of the customers will reveal growth avenues and guide you towards beneficial partnerships. It is important to have the right fruitful partners and growth aggregators.
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No alternative to tasty food - building a specialised proposition or offering customisable menus, serving local or global food, delivery or dining or cloud kitchen, traditional or contemporary, no matter what format you choose there is no alternative to culinary excellence. Customers are drawn to good food. Make them fall in love with the food you serve. While scaling up make sure that food quality is not compromised at any cost.
One cannot shape their future on how other people look at a situation. Every success story is made of a challenge, a fresh perspective, a unique solution and a drive to go through the testing journey of growth.