10 Must-Know Business and Marketing Terms for You

Abhishek Kumar Singh
Abhishek Kumar Singh Aug 24 2021 - 4 min read
10 Must-Know Business and Marketing Terms for You
We have skimmed and arranged some best terms that every business and marketing personnel should know

Affiliate Marketing

Affiliate marketing is used by bloggers, online businesses and marketers everywhere to drive traffic and sales to their websites. When you buy a product or service through an affiliate program, you are helping the advertiser by getting a product or a service at a significantly reduced price. For this reason, affiliate marketing has become one of the most important methods used by online marketers.

Behaviour-Based Marketing

Behaviour-based marketing (BBM) is a form of behavioural economics. It is an approach to marketing that considers the individual behind each action rather than just the product or service being sold. BBM shows companies how their customers behave when presented with different options and explains why they choose one option over another. Instead of telling consumers what they should do, BBM attempts to understand how each choice will affect their customer in an individual sense and then make a special effort to succeed with that person.


Analytics is the process of turning data (i.e., information about your buyers and sellers) into useful information that can be used to improve your business. How do you use analytics to improve your business? It’s easy - just start collecting data. You don't have to be an expert marketer or a programmer to start collecting data. Just think about how you use social media and see how you can turn that into data that will help you sell more products or services.


Branding is the visual identity that your company uses to distinguish itself from other companies in a marketplace. Many independent companies send out press releases, samples of their products and services and engage in a range of other activities designed to create awareness of their brand. This branding gets put on everything from packaging to advertising prints and even on product packaging and in advertisements. Branding brings a sense of urgency and purpose to a project when you are being creative and trying to market yourself as distinct from others.

Influencer Marketing

Influencer Marketing, also known as Brand Marketing, is the marketing of celebrities and brands placed behind other brands. Celebrities can be anyone from your local grocery store employee to your favourite rock star; their job is to use their celebrity status to promote the products of other companies. This can include awareness campaigns for new product launches, product endorsements, social media marketing, and more. Think of the stars behind your favourite businesses as ‘influencers’ concerning their influence on consumers. Internal Links

Lead Generation

Lead generation is very important for a business. Without it, you won't be able to succeed. Lead generation is getting potential customers for your work or products. There are three main ways of getting leads for your business: a traditional flier campaign, digital marketing and an effective app. Each one of these methods has its pros and cons but they all boil down to the same thing: getting people to ask for more information about you or your client's product.

Market Segment

Segmenting your market is critical to starting and growing a business. It allows you to personalize your message to get more conversions from customers who are interested in a product, but not necessarily the right one for them. For example, if you make apparel but only have a small following online (and don't sell much online), focusing on getting customers in the local area who would be interested in buying your products could work well. By segmenting you can optimize your web content, social media ads, and even your direct response marketing (DMP).

Out-of-Box Experience

‘out-of-box experience’ is experiencing the kinds of products and services that your customer wants need and can afford. An extraordinarily fresh experience can be considered an out of the box or straight from the box.

Sales Funnel

A sales funnel is the set of actions and steps used to move sales relevant to your brand forward. Many B2B companies have eliminated the need for their sales team to ensure these guidelines are being followed, but that doesn't mean your sales efforts are any less impactful. Each lead has their unique journey through your organization and it's vital you retain the supporting information to help guide them along the way.

Social Media Marketing (SEM)

Social media marketing is a stable of strategies, tactics, and approaches that are used to develop a positive relationship with your audience. The goal is to build a community around your business that allows you to reach a much larger audience and generate more leads and sales. Social media marketing has made collaboration easier, allowing founders to reach out to one another and answer questions quickly. In addition, companies can publicize the successes and setbacks of their employees through social media.

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