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Priyanka Tanwer Jul 06 2022 - 9 min readThe economy is developing rapidly and becoming more and more competitive owing to the online marketplace that has taken over most of the offline market as people do not have time and energy to wander in the physical market to find suitable products for them since they rely and trust on the major e-commerce ...
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Priyanka Tanwer Jun 17 2022 - 7 min readWith an aim to protect the consumer from exploitation by misleading advertisements, the Central Consumer Protection Authority (CCPA) under the department of Consumer Affairs has issued ‘Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’. The government has also clearly outlined the penalty for violating the guidelines according to which CCPA can ...
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Rishabh Sharma May 12 2021 - 3 min readMarketing and advertisements have become important functioning limbs in business. From initiating the business to the next big collaboration, everything depends on the way how you present it to the customers, investors, and other big brands. So for those who cannot afford to spend much on marketing and promotions, here are the top 5
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Franchise India Bureau Jun 07 2018 - 2 min readGSK Consumer Healthcare’s Horlicks milk food drink, which last week announced its association with actor Amitabh Bachchan to endorse the brand ahead of its stake sale, has landed in the midst of controversy. A national-level advocacy group called Nutrition Advocacy in Public Interest, has written an open letter to Bachchan asking ...
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Nibedita Mohanta Jan 08 2018 - 4 min readAmid a fierce competition and tussle in the business world, it has become very vital for healthcare brands to utilise best ideas to succeed. The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest ...