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PURE EV Launches ecoDryft 350, Fuels Competition In E-Motorcycle Market

Opportunity India Desk
Opportunity India Desk Nov 21 2023 - 2 min read
PURE EV Launches ecoDryft 350, Fuels Competition In E-Motorcycle Market
The e-motorcycle has a range of rider-centric features, including Reverse Mode, Coasting Regen, Hill-Start Assist, Down-Hill Assist, and Parking Assist, distinguishing it from conventional 2W Internal Combustion Engine (ICE) vehicles.

PURE EV has introduced its latest addition to the electric motorcycle lineup, the ecoDryft 350, and claimed that with a single charge range of 171 km, its new product is positioned as the longest-range e-Motorcycle in the Commuter segment.

ecoDryft 350 is powered by a 3.5 kWh Li-Ion battery, 3 KW Power-train integrated with 6 MCUs providing processing power more than a smart phone. It boasts a top speed of 75 KMPH with 40 NM torque and in three different modes, aligning with the needs of motorcycle riders.

The e-motorcycle has a range of rider-centric features, including Reverse Mode, Coasting Regen, Hill-Start Assist, Down-Hill Assist, and Parking Assist, distinguishing it from conventional 2W Internal Combustion Engine (ICE) vehicles. The Smart AI system takes center stage, optimizing battery longevity based on the State of Charge (SoC) and State of Health (SoH).

Reshaping E-Motorcycle Market And Building Competition

According to the company, ecoDryft 350 is a strategic step towards reshaping e-Motorcycle market, acting as a direct competition to motorcycles like Hero Splendor, Honda Shine, Bajaj Platina in the 110 CC segment.

The e-motorcycle can be purchased at a price of INR 1,29,999 and with EMI options starting from INR 4,000 per month. Interested customers can purchase the product at over 100 PURE dealerships countrywide.

During the launch, Rohit Vadera, Co-Founder and CEO of PURE EV, expressed the company's commitment to providing practical and sustainable mobility solutions.

“At PURE EV, we are committed to provide pragmatic and sustainable mobility solutions to the masses in India. The ecoDryft 350 is a testament to our dedication to providing value products to our loyal consumer base. We believe it will redefine the way India commutes in the near future, offering a reliable and eco-friendly alternative in the 110 CC segment. We look forward to the positive impact it will have on the electric vehicle landscape,” Vadera said.

Conclusion

As the e-motorcycle market undergoes a transformation, such innovations stand as a beacon, offering a reliable and eco-friendly alternative that is set to redefine the way India commutes. The positive impact on the electric vehicle landscape is expected to promote a greener and more sustainable future for Indian commuters.

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