Brand Capital
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Shahram Warsi Apr 15 2019 - 3 min readThe fact that India is now the second largest startup nation across the world just can’t be ignored. This is a huge milestone that the country recently crossed, demonstrating the potential remaining within the Indian business soil. In fact, the investors have started realizing the key benefits of establishing and running a business in India ...
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Franchise India Bureau Dec 19 2018 - 1 min readBe U Salons, the subscription-based salon chain, has raised Rs 3 crore, led by Brand Capital and Jaipur Capital. Since its inception in December 2016, this is Be U's 3rd fund raise. The fresh capital will be used by Be U Salons towards marketing and expanding its subscription base. The salon chain is operating its ...
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Franchise India Bureau Jul 13 2018 - 2 min readHome diagnostics services provider 5th Vital has raised $500,000 (Rs 3.42 crore) from Brand Capital and a clutch of high net worth individuals (HNIs), co-founder Pratap Chandra said. Brand Capital, the ad-for-equity investment arm of media house Bennett Coleman & Co. Ltd (BCCL), alone brought in half the investment amount, he said. The HNIs are ...
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Uttara.J. Malhotra Jun 07 2018 - 2 min readBrand awareness literally decides the fate of a brand. It is the first window to the mind of a potential customer. For a successful marketing campaign, initially, a brand must have created some buzz and initial sense of awareness in a potential customer’s mind. It is like going to the next ...
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Franchise India Bureau May 30 2018 - 2 min readBennett, Coleman & Co. Ltd (BCCL), a media conglomerate better known as the publisher of English daily The Times of India, will invest $52 million (Rs 350 crore) over five years in Qtrove, a marketplace for natural eco-friendly handmade products such as bakery goods, honey and soaps, in an ad-for-equity deal.